This type of printing has been around for quite awhile, but only recently has the technology advanced to the point of being affordable and equal in quality to screen printing. The biggest advantage DTG has, is that it doesn’t require the expensive set-up operations that you have with screen printing. Every color in a screen print design requires it’s own screen. Screen charges are averaging $50 per, so a six color design is costing $300 bucks in setup charges right from the start. This is why the majority of t-shirts you see are only one or two color prints and why screen printers have restrictive minimum order requirements.

DTG printing is not limited by high set-up costs and quantity requirements. You can have a single t-shirt printed leaving the option of personalization wide open. This printing technology along with the ability to transfer digital art files across the Internet is making DTG the wave of the future when it comes to t-shirt printing.

As the price of DTG equipment gets cheaper and the technology continues to improve, you will see many more DTG service companies such as CafePress popping up. The number of t-shirt designs available to the public will soon be massive. Artists that couldn’t afford to have their designs printed on t-shirts and had no means to market them, can now upload there images and offer them for sale on the Internet for free. Marketing, production, shipping, returns and accounting are all done by these DTG service companies and artist are left to do what they do best, create art.

Below is a demonstration video of a Kornit 391D DTG printer in operation. This is the type machine that is said to be used by CafePress.

[youtube _dA2RLCuKCs nolink]